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Recently, Wang Yejian, executive vice president of Sydney Federation of Industry and Commerce in Australia, visited Jiaxing baby carriage production base and reached cooperation intentions with some baby carriage manufacturers in Jiaxing. Therefore, Jiaxing's baby carriage industry is expected to open up the Australian market and open up a new situation in the international sales of Pinghu baby carriages.
After more than 20 years of development, Jiaxing's baby carriage industry has formed one of the country's important baby carriage development, production and sales bases centered on Xincang Town. The baby carriage industry has also been listed as a characteristic and advantageous industry in Pinghu City. There are 39 baby carriage manufacturers in Jiaxing, and more than 110 manufacturers of baby carriage accessories. The annual production of various baby carriages is nearly 10 million. Among them, 18 baby carriage enterprises above designated size achieved a total industrial output value of 624 million yuan in 2008. According to the relevant person in charge of Pinghu Double Happiness Baby Car Manufacturing Co., Ltd., Double Happiness has established trade relations with developed countries and regions such as Europe and the United States very early. In recent years, the ratio of domestic and foreign sales is basically 1:1. The rest of Oceania has a smaller share of trade. With the gradual maturity of the European and American markets, new markets need to be explored urgently.
For this reason, in recent years, some baby carriage manufacturers in Jiaxing have begun to seek further trade relations with emerging markets such as Australia. According to Hu Jianqiang, secretary-general of the Municipal Children's Car Industry Association, Pinghu children's cars have won a good reputation in the Australian local market due to their high quality, complete varieties and styles, so local dealers also hope to cooperate with Jiaxing children's car companies.
It is understood that Jiaxing children's carriage companies will enter the Australian market through the Australian Trade Agency Trading Center, which is an internationally renowned online trading platform and holds a large number of retail terminal market customers in Australia. Yao Renfa, president of the Pinghu Children's Car Industry Association and general manager of Pinghu Shuangxi Children's Car Manufacturing Co., Ltd., said that the development of the Australian market and the realization of online transactions indicate that Pinghu children's cars will transform from a single sales channel to a diversified sales channel, from a traditional sales model to an online sales model. Transformation, from a small amount of B2C (business to customer) sales in the past to a large number of B2B2C (online shopping business model) sales, this is an opportunity for the development of Jiaxing baby carriage enterprises, and the sales volume and international reputation will be further improved.